Welcome to BrickTown! This Privacy Policy outlines how we collect, use, and share your personal information when you visit or make a purchase on our website, bricktown.co.nz (the “Site”).
Personal Information We Collect
When you browse the Site, we automatically gather certain information about your device, such as your web browser, IP address, time zone, and some cookies stored on your device. Additionally, we collect data about the web pages or products you view, the websites or search terms that referred you to our Site, and your interactions with the Site. We refer to this collected information as “Device Information.”
We collect Device Information using various technologies, including “Cookies” (data files stored on your device), “Log Files” (records of Site actions, such as your IP address and browser type), and “Web Beacons,” “Tags,” and “Pixels” (electronic files that track your browsing activity).
When you make a purchase or attempt to do so through the Site, we collect specific information from you, including your name, billing address, shipping address, payment details (e.g., credit card numbers), email address, and phone number. We refer to this information as “Order Information.”
For the purposes of this Privacy Policy, “Personal Information” encompasses both Device Information and Order Information.
How We Use Your Personal Information
We utilize the Order Information to fulfill any orders placed on the Site, which includes processing your payment, arranging shipping, and providing invoices or order confirmations. Moreover, we use this Order Information to:
- Communicate with you;
- Screen orders for potential risks or fraud; and
- Share product or service-related information or advertising, based on your preferences.
The Device Information we collect helps us screen for potential risks and fraud (especially your IP address) and enables us to improve and optimize our Site, such as generating analytics about customer browsing behavior and interactions to assess the success of marketing and advertising campaigns.
Sharing Your Personal Information
We may share your Personal Information with third-party service providers to assist us in using your Personal Information, as described above. For instance, we use Shopify to power our online store, and Google Analytics to understand customer behavior on the Site. You can learn more about how Shopify and Google handle Personal Information through the provided links.
Additionally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to legal requests, or protect our rights.
Behavioral Advertising and Opting Out
As mentioned, we may use your Personal Information to provide targeted advertisements or marketing communications we believe may interest you. You have the option to opt-out of targeted advertising using the links provided.
Your Rights
If you are a European resident, you have the right to access, correct, update, or delete your personal information held by us. To exercise this right or inquire further, please contact us using the information below.
Data Retention
We retain your Order Information for our records when you place an order on the Site, unless you request its deletion.
Updates to the Privacy Policy
This Privacy Policy may be updated from time to time, reflecting changes to our practices or other operational, legal, or regulatory reasons.
Contact Us
For more information about our privacy practices, questions, or complaints, please reach out to us through the Contact page on our website.
Thank you for trusting BrickTown. We value your privacy and are committed to providing you with a secure and pleasant experience on our Site.